Branding and Identity
Branding and Identity begin with a unique logo design which can easily and recognizably be communicated on printed collateral, websites and online marketing. Consistency in message, mission and design creates a great business brand and identity that will stand the test of time and technology.
Every good marketing plan starts with a one-of-a-kind logo to represent your business and your products or services. Keeping the branding consist is the key to building consumer trust. It provides a synchronized message over all print and digital media. Additionally, part of every business is a face to face presence whether its networking socially, attending to your booth in a trade-show or meeting customers for the first time in an appointment. Making the best first impression usually means handing out a professionally designed business card that contains vital contact information along with your logo. Have one of our graphic artists create a custom logo to reinforce your company branding using key colours, correct typography, form and shape to match your business identity.
Brand identity is the collection of all brand elements that your company creates to portray the right image of itself to the consumer. Like the spokes of a bicycle, with your logo being the hub, we make sure your brand is made up of several key elements including your business mission, your values, beliefs and brand personality, our unique positioning and differentiation and you brand voice. These elements are what define your brand. Before you start building your brand identity, it’s important as your marketing agency, we have a clear understanding of each element. If you’re having trouble figuring out who or what exactly your business is, don’t sweat it. We’ll provide a simple brainstorm session to help you get clarity on who you are as a brand, why you got started, how to understand your values and what makes you special and unique.
Branding and Strategy
Branding needs a strategy. Defining your brand is a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable but we’ll help you along the way. We’ll make sure your brand shows your promise to your customer, tells them what they can expect from your products and services and how you differentiate from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials should integrate your logo to communicate your brand. Your brand strategy is how, what, where, when and to whom you plan on communicating. For example, ‘where you advertise’ is part of your brand strategy. This includes ‘what distribution channels you use.’ ‘What you communicate visually and verbally’ is also your brand strategy. Consistent, strategic branding leads to a strong brand equity. It means the added value brought to your company’s products or services allows you to charge more than identical, unbranded products.
These are some of our latest logos our professional graphic artist has designed. As a team we research your industry or business, talk to you about colours, typestyle and and image. Using your business name, we design what your image requires for your unique branding and identity.
I strongly disliked my old website. It did not reflect who I was because it was just a mishmash of my skills and my books. It had no natural flow and the colours did not represent me at all. RDS Digital Media sat down with me and just let me talk. They asked key questions and nailed what I really represent. My new website flows so that the reader can navigate it easily. My bookings and book sales have really increased.
Improve your Branding
Whether you are just starting your business, you need to improve your branding consistency or you require re-branding, contact us. Our team of experts are here to help.