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Pop Ups – to use or not use

Pop Ups – to use or not use

Business websites can educated your potential customers, inform about your products and services and promote your brand. Viewers can learn what your products and services offer and what it does not. Usually within that process, a lot of information is required and...
Smarketing. What the heck is that?

Smarketing. What the heck is that?

What the heck is smarketing and why should you care? Over the last decade I have been coaching both sales and marketing. During these years I created blended sales and marketing courses based on a merging selling process. As well, during this time, I’ve spoken about...
Spring into action this year

Spring into action this year

It’s that time of year when we anticipate renewal and growth after the long winter months. It’s the time we are all in the mood to refresh our yards, give our homes a new coat of paint and give the car a thorough cleaning inside and out. Perhaps then, it’s also...
Marketing keeps me awake and why it does

Marketing keeps me awake and why it does

I was thinking about the marketing and client issues I see every day. It kept me awake for hours. But why, I asked myself? Is it that fact that what I learn is outdated so quickly? Is it that the marketing tools we use are constantly changing? Is it that clients think...