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Pop Ups – to use or not use

Pop Ups – to use or not use

Business websites can educated your potential customers, inform about your products and services and promote your brand. Viewers can learn what your products and services offer and what it does not. Usually within that process, a lot of information is required and...
Marketing keeps me awake and why it does

Marketing keeps me awake and why it does

I was thinking about the marketing and client issues I see every day. It kept me awake for hours. But why, I asked myself? Is it that fact that what I learn is outdated so quickly? Is it that the marketing tools we use are constantly changing? Is it that clients think...
Strategic marketing. What’s your move?

Strategic marketing. What’s your move?

Strategic marketing may be marketing jargon to many, but perhaps this blog will explain it more clearly. In a recent chat over a hot cup of coffee on a cold, snowy winter day in a local coffee shop, a good friend of mine introduced me to a colleague of his. She had...
Help me out with the marketing terms

Help me out with the marketing terms

As a small business owner, marketing can be tough enough. Yet understanding common marketing terms and acronyms can be down right confusing. Here’s some questions you might be asking: So why do I need to know these marketing terms anyway? Can someone at least explain...