What’s it like to meet someone for the first time? Chances are, you’re not going to know their life story right off the top. That being said, in my previous blogs, I’ve emphasized ‘Content is King’ when designing your website or posting a blog. With that in mind, you need to ask yourself, ‘Can the king be too much of a good thing?’
The First Meeting
Think of it this way: your web visitor is also meeting you for the very first time. Like an actual physical meeting, they don’t need to know the life story of your business right away. It’s too much. Give them a taste, just enough to get them to take the next step.
Rule of Thumb
Here’s a good rule of thumb: a word document holds about 500 words per page; that’s two web pages of content. In other words, (pun intended) a web page should have no more that 200 to 250 words. So how do you tell your story without using words? First, treat each section as if it’s its own page. That means each section will get no more than 100-200 words broken up by images. Second, move some of what you are saying to another page. Third, it’s true, a picture says a thousand words, so say it with pictures or better yet, an explainer video.
So next time you meet someone new, your eyes glazing over because they’ve given you TMI (too much information), remember with content, too wordy can also be too ‘dense.’ Tell your story like the King you are and be content.