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Business websites can educated your potential customers, inform about your products and services and promote your brand. Viewers can learn what your products and services offer and what it does not. Usually within that process, a lot of information is required and communicated. However, when developing a website for clients, the last thing you want is too much information. It’s not the place for excess. Most viewers don’t have the time or patience to sort through a lot of words and pages of information just to get to the nuggets.

As I say many times, less is more. Minimalism will always endure as a design preference. This philosophy allows web developers to convey the brand message without having to overuse many words throughout the pages. The end result provides a cleaner look and better flow and ultimately a clear path to the key calls to actions or conversations.  

But just because the element used was with simplicity and minimalism, doesn’t mean sharing additional focused messages with website visitors aren’t appropriate in the right context. Pop ups were used years ago to to grab attention and help focus thoughts and call to action.  Google, the big player for search engines has recently cracked down on the usage of pop ups that appear to be disruptive to the user experience What then, should your website developer do today? What is the current state of website pop ups and what are the best practices?

Types of Pop Ups

In keeping it tech jargon free for the most part, there are three basic types of pop ups which I’m sure you have seen; common web page pop up for more information, an overlay pop up that covers the whole screen and a notification pop up at either the top or bottom.  

Several Good Reasons

Few people have any patience anymore, so attention-grabbing messages help in this manner. Pop ups also draw viewers eyes to special offers or focus products with many  types of pop ups at different times. As mentioned they can help keep the design clean, not to mention help increase call to actions and ecommerce conversations. Google doesn’t mind mobile pop ups as much, but can issue penalties to those that over-use these.

Top Ten Best Practices

  1. Must be responsive for mobile users
  2. Keep the word copy short in length
  3. Don’t use passive aggressive wording;use clear call to actions
  4. Make sure it’s relevant to the page
  5. Use a get out the way exit such as an “X”
  6. Privacy and cookies notification are fine
  7. Set the right timing; not too quick and not too slow
  8. Keep subscriptions simple and easy
  9. Use a sticky bar for special offers
  10. Follow Google’s rules for mobile

In conclusion

If you have something valuable to share with website visitors, want to grab their attention and provide value with a sign up, perhaps pop-ups may be good for you. With the new privacy rules, a banner pop up informing viewers of your privacy policy and use of cookies, a pop up is a must. Keep in mind some viewers may have pop up blocker set up on their browsers, so the use of pop ups may not be effective for everyone.

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