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So you have your new website in place and your blogging set up, but how do you get started? First, make sure you have integrated your blog with your social media pages and have set up your blog signup widget on your website By doing this, you allow your subscribers to be emailed with your recent blog posts. What you need now is your content, the subject title and your relevant feature photo.

So how do you get started?.The best practice is to develop several themes thereby setting up three months of topics and writing three or four blogs in advance rather than rushing to meet a deadline each week. For you blogging to be effective in terms of creating credibility and to improve your onsite and offsite SEO, a weekly post is required. The important aspect is to be consistent with the postings: on schedule, the same day and same time.

What are the components of a blog? Your blog requires four key components: a title, the blog body text, a relevant photo and a few keys words about your topic. The subject title and photo are more important than most realize. The title should be extremely captivating as either a powerful statement or an intriguing question to promote further reading. The photo you use must be legal so you need to purchase a stock photo or find a copy-write free picture. Your photo should create the emotion of your topic.  It should not be just a random picture. The title and photo are the hook allowing viewers to be compelled to read further. As for the body of your blog, basic rules of writing still apply. Keep you text jargon free and easy to read. Tell your audience what you want to share with them, tell them and then tell them what you told them. The best way to learn is to start reading other blogs from your mentors in your industry or field. If you discover you are not a writer, but still see the value in a blog, then hire ghost writer.

What else should I know? To make sure you are getting the most out your blogging efforts, there are a few trade secrets to keep in mind as you create and post your blogs. Make sure you add external links to relevant websites or references and make sure this link opens a new browser window so you don’t lose your reader. Every blog needs to haves some SEO work done to make sure its searchable with Google, Bing and Yahoo. That means you must set up categories, create several relevant key words and adjust the SEO settings on the page. Always proof your text and it’s best to let another person who didn’t write the blog to proof your work as it works better with a fresh set of eyes on the words and punctuation. Once you blog is posted, its a good idea to double check that the posts ended up on your social media pages.  Finally, always monitor your results to learn what works and respond to any legitimate blog comments to keep your readers engaged.

Happy blogging!

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