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Websites have evolved rapidly over the past five years. We have responsive websites to adjust to mobile and tablets whether viewing vertical of horizontal. New sites are not static information, but filled with actions including embedded videos, moving sliders, chat pop ups and photos sliding into action, all to grab out attention and keep viewers engaged.

But where are websites going next? My understanding from the experts and recent client requests in the know, we are looking at the single-page or page-less website. I would suggest we are not quite there yet, but most new website builds incorporate a hybrid of the single-page and tabs with page format all interlinked. These new single page websites are a perfect match for mobile and tablet viewers preferring a virtual format.

But why are these better?

On the technical side, this new long format allows all the essential content to be found by the big search engines such as Google, Bing and Yahoo. This also means that website are more likely to meet minimum search engine requirements being mobile friendly and adhering to minimum word counts with less repeat content.

Looking at the user side, a single-page website is designed to work well vertically on mobile phones and tablets quickly outnumbering laptops not to mention disappearing desktops computers. The interlinking sections, allow the touch screen users ease of use without using any menus. Being that these are fully responsive websites means using a tablet in a docking mode or with a keyboard, the user still gets the complete viewing experience.

On the website building side, it is faster and easier to build these pageless websites by allowing faster turnaround for projects and a more affordable entry point for clients. Website design is really built on a time model, so saving time, is saving money. This means the design savings can be passed on to clients that require a simple and effective website solution. Keywords and phrases required for SEO are more likely to be less work and more effective due to content all being on the homepage the search engine prefers.

My conclusions

I would suggest these single page or page-less websites are not for everyone at this stage of appearance. Most experts find them most suitable for micro businesses, sales agents, consultants, contractors or freelancers. These type of sites are a big breakthrough, with big benefits and big savings all round.

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