Having had a few marketing businesses, I see these common errors or omissions every week. Some may just require a few simple tweaks, but many need an overhaul or the expertise of a marketing professional for guidance and corrections.
My personal frustrations are the best reason you may want to read about these website mistakes, issue or concerns I see over and over.
One business I needed to visit that never had a mobile clickable phone number while on the road when copy and paste are not an option and I was running late and couldn’t make a call.
Having said that, my best story comes from a provincial park website that didn’t have current information and my wife and I ended up in Manitoba in the middle of the night in darkness, pouring rain and no GPS signal heading towards a closed park and no place to stay for the night. Not a fun night simply due to someone not updating the website saying it was ‘closed for the season’. We did drive by a “cheap” hotel and stayed for the night…but that’s another story.
Now that you have a small inkling of things that matter, I have enclosed a list of issues, concerns and oversights. Changing these can make a difference between a poor website and a great website that is engaging and works for you.
Top Ten No No’s
- Not mobile friendly – with the increase of mobile browsing, your website need to be responsive to every size of device. Not only does it frustrate and lose web surfers, but Google requires a responsive website for good SEO rankings
- Slow loading website – again not only does this affect surfers, but a slow loading website hurts your Google ranking
- Website not secure – yes this affects your search ranking as well. Your website needs to be secure on both the front-end (SSL security) and back-end (malware removal)
- Missing SEO settings – a website without SEO is simple a waste of time and mine. You business needs to get found. You require onsite, off-site and local SEO.
- Lack quality content – both for the sake of your readers and for search engine ranking, your website content must read well and not have too much technical jargon
- Difficult navigation experience – in the web world its referred to as UX. Your website navigation should flow and make logical sense to find your content.
- Poor marketing flow – your website pages, especially the home page need to flow smoothly telling your story and sharing your content naturally with page links
- Poor call to actions – this is a very common issue but worse than poor call to actions prompting viewers to move beyond reading, are the lack of any.
- Duplicate content – good SEO software will prompt you of duplicate content. Why does it matter? Duplicate content hurts your search ranking with Google.
- Outdated information – this is my biggest pet peeve. I got left out in the cold one year because of old website park content. Current, fresh content is required for good SEO rankings. Another reason why you should be blogging.
Overall, make sure your website has what you would expect when you view other websites. Keep your website easy to read and simple to navigate making sure it loads quickly and views well on mobile devices. This way, it assures that your site gets found in Google searches. Do these simple adjustments, and as they say, ‘Bob’s your Uncle”. Here’s hoping you never get stuck in a park in the dark.